Press kits, as each court may, different ingredients depending on who they consume. A good press kit can be used with potential investors or customers, as well as for the editors. The content should be developed, based on your audience.
Let's review some common elements you find in press kits to journalists. A letter of introduction "- or a pitch letter - often it is attached to the outside of the press kit folder. This could also provide an overview KitContent and your contact information. Well, we go into the folder:
The backgrounds. This is an overview of your company, its history and may include a profile, branches, and brief bios of key officers of companies.
Product / service information. Paste product and service data sheets or brochures, and any contributions you received from a neutral third party.
Art. Information to help charts, graphs and illustrations often sell the story.Editors and are always looking for ways to visually illustrate news and feature items. Including art gives you a leg.
Recent Coverage. If you have received editorial mention elsewhere, there are. The result is an editor a little more confidence that you deserve your story or business.
News Releases. Well, I'm not saying you should each new version, which you have written since the dawn of time, but also some that are relevant to the topicHand.
Article layout. Create a story with text and graphics in what format format known as the lead often in additional coverage. Editors can pick up the entire layout and place it in the publication. This is more likely to happen to small newspapers and magazines as the most important media. But it can also lead to major media editors, ideas, illustrating how a function.
FAQs and Facts. Frequently asked questions and bulleted information sheets may also spurCover.
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